电视综艺娱乐节目受众地位演变研究

A study on the audience status of TV variety entertainment programs

近年来,电视综艺娱乐节目日益成为电视媒体的重要支撑。从《综艺大观》的初探摸索到《快乐大本营》的欢乐盛宴;从《超级女声》的选秀追梦到《爸爸去哪儿》的户外体验,可以说中国的电视娱乐节目经历了"独枝"到"繁花"的漫长发展阶段。电视娱乐节目的类型也从观赏型节目向受众参与型节目迈进,担当电视节目接受者的受众也在电视节目转变的历程中实现了自身地位的演变。观众作为"旁观者"欣赏节目的被动色彩渐渐退去,换来的是主动参与节目热情的高涨。受众之于电视节目的体验实现了"倾听"到"参与"、"读者"到"作者"的变化。而新媒体的出现正是受众地位演变的最强推手。本文就媒介融合时代背景下,受众在电视娱乐节目发展历程中自身地位的演变历程及意义进行研究。

in recent years,TV variety entertainment programs have increasingly become an important support of TV media.From the preliminary exploration of "variety view" to the happy feast of "happy base camp";from the talent show of "super girl" to the outdoor experience of "where is Dad",it can be said that China’s TV entertainment program has experienced a long development stage from "independence" to "flowers".The types of TV entertainment programs are also moving forward from watching programs to audience participating programs.The audience who is the receiver of TV programs has also realized the evolution of their own status in the process of TV program transformation.The passive color of the audience as "spectators" to enjoy the program gradually recedes,in exchange for the enthusiasm of actively participating in the program.The audience’s experience of TV programs has changed from "listening" to "participating" and from "readers" to "authors".And the emergence of new media is the strongest driver of audience status evolution.This paper studies the evolution and significance of audience’s position in the development of TV entertainment programs under the background of media integration.