融媒体背景下编辑创新意识的培养研究

Research on the Cultivation of Editors'Innovative Consciousness under the Background of Financial Media

新媒体的崛起及深入发展给传统媒体的发展带来极大冲击,融媒体成为媒体发展的时代要素,其充分利用电视、广播及报纸等传统媒体的特点及不同媒体的互补性,从整合宣传内容及人力等方面,构建出利益共融及内容兼容、资源及宣传通融和互融的新媒体。这就给新闻编辑的创新意识、融合能力提出了较高的要求。本文以融媒体的概念为切入点,来探讨新闻编辑在融媒体时代的创新意识与融合能力提升。

The rise and in-depth development of new media have brought great impact on the development of traditional media.Financial media has become an important factor in the development of media.It makes full use of the characteristics of traditional media such as television,radio and newspapers and the complementarity of different media,and constructs a new media with interests and contents compatible,resources and publicity accommodation and mutual integration from the aspects of integrating publicity contents and manpower.This puts forward higher requirements for news editors’ innovative consciousness and integration ability.This article takes the concept of financial media as the breakthrough point to discuss the improvement of news editors’ innovative consciousness and integration ability in the financial media era.