电影修辞的内涵与研究的观念

The Connotation of Film Rhetoric and the Concept of Research

科学全面地理解“修辞”“电影修辞”的内涵是开展电影修辞研究的基础。广义的电影修辞是由电影作为视觉媒介或影像艺术的本质属性生发出来的,它与电影表意活动相生相伴;狭义的电影修辞存在于目的性创作动机或意识形态操纵和政治诱导之中,是特定社会情景下的政治、经济、文化条件和创作者赋予的。电影修辞研究包括电影修辞理论研究和电影修辞批评两部分,是对有效的信息表达和情感交流为目的的电影表意实践与方法的研究,它提供了一种审视电影的认识方式和批评路径。

Scientific and comprehensive understanding of the connotation of "rhetoric" and "film rhetoric" is the basis of the research on film rhetoric. The broad sense of film rhetoric is originated from the movie as a visual medium orthe essential attribute of image art, which is accompanied by the movie ideographic activities. The narrow sense of film rhetoric exists in the purpose of creative motivation or ideological manipulation and political guidance, which is given by the political, economic, cultural conditions and creators in a specific social situation. The study of film rhetoric includes two parts: the study of film rhetoric theory and the study of film rhetoric criticism. It is a study of the practice and method of expressing the meaning of the film forthe purpose of effective information expression and emotional exchange. It provides a way of understanding and criticism of the film.