利益相关者视角下文化旅游纪念品同质化问题分析与解决策略研究——以开封市为例

Analysis on the Issues of Homogenization of Cultural Tourism Souvenirs from the Perspective of Stakeholders——Take Kaifeng City as an Example

文章针对开封市文化旅游纪念品市场发展中存在的同质化现象,以利益关系、促进程度和影响力作为依据,将利益相关者划为直接层、间接层和潜在层三个层级,并构建了利益相关者关系网络图,进而深层次分析了当前同质化现象背后的原因,并提出利益相关者视角下的文化旅游纪念品同质化问题的解决体系:以顶层政策助推地区文旅氛围构建,建立各层级利益相关者之间的关联共赢机制,强化文化旅游纪念品的内生式发展动力。

The paper aims at the phenomenon of homogeneity in the development of the cultural tourism souvenir market in Kaifeng, based on the relationship of interest, the degree of promotion and the influence, the stakeholders were classified into three levels: direct, indirect and potential. Stakeholder relationship network diagram, further analyzes the reasons behind the current phenomenon of homogeneity, and proposes a solution system for the homogenization of cultural tourism souvenirs from the perspective of stakeholders: promote the construction of regional cultural tourism atmosphere by the top-level policy and establish a win-win mechanism for stakeholders at all levels to strengthen the endogenous driving force for cultural tourism souvenirs.