摘要
为了提高微动漫设计移动终端的营销服务效果,基于AISAS构建了微动漫设计移动终端营销服务模型,构建评价指标体系;基于AHP-模糊综合评价法对微动漫设计移动终端营销服务效果进行评价。结果表明:微动漫移动终端营销服务综合评价值为0.687,介于评价等级中的好与一般之间的位置,最后对微动漫移动终端营销服务提出了相应的改进措施。
In order to improve the marketing service effect of mobile terminal in micro-animation design, a marketing service model of mobile terminal in micro-animation design is built based on AISA, and an evaluation index system is also established. The marketing service effect of mobile terminal in micro-animation design is evaluated based on AHP-fuzzy comprehensive evaluation method. The results show that: the comprehensive evaluation value of marketing service is 0.687, which is between the good and the general position in the evaluation level. Finally, the corresponding improvement measures are put forward for the marketing service of micro-animation mobile terminal.
作者
聂晶
NIE Jing(School of Transportation Information,Shanxi College of Communication Technology,Xi’an,Shanxi 710018,China)
出处
《微型电脑应用》
2020年第8期111-114,共4页
Microcomputer Applications
