微观视域下社会主义意识形态话语体系建构逻辑与策略

The construction logic and strategy of socialist ideological discourse system from the micro perspective

改革开放以来,意识形态宏观话语形式逐渐出现以利益与绩效合法性论证的稳定性问题、制度的刚性结构固化效应、领导权工作机制创新不足为表征内卷化风险。通过"相对剥夺感""合法性认同的内在冲突""个体关联性压力"等微观层面范畴的分析,提出了以个体利益的整体性实现逻辑为起点、"意义之网"的文化路径为机制、个体的社会主体意识为基础的微观话语体系建构模式,并建议实施获得感、认同的象征性压力、以人为中心科学化传播策略等的话语体系构建策略,为社会主义意识形态话语体系构建提供微观分析视域。

Since the Reform and Opening-up,an involution risk has gradually emerged to the ideological macro-discourse form,which is characterized by stability problem of benefit and performance legality argumentation,the solidification effect of rigid structure of the system,and the lacking of innovation of leadership working mechanism.Based on the micro-level analysis of"relative deprivation feeling","internal conflict of legality recognition","relevance pressure on individuals",this article proposes a construction model of the micro-discourse system which takes the logic of the holistic realization of individual interests as the start,the cultural path of"webs of significance"as the mechanism and the individual’s social subject consciousness as the foundation.It is suggested to implement the strategy of constructing the discourse system based on the sense of gaining,symbolic pressure of identification,and human-centered scientific communication strategy,and provide a micro-analysis perspective on the socialist ideology discourse construction.