抗击新冠肺炎宣传标语修辞研究——基于亚里斯多德修辞理论的分析

Exploring the Public Slogans of Fighting the COVID-19 Based on the Aristotle’s Rhetorical Theory

无论是传统修辞学还是形成于20世纪的“新修辞学”,劝说都是研究的核心之一。2019年年底新型冠状病毒疫情暴发以来,全国各地涌现出的形式各样的宣传标语在这场抗击疫情“战斗”中发挥了重要作用。本文借助亚里士多德修辞劝说理论对抗击新冠肺炎宣传标语进行研究,从诉诸人格、感性和理性三个角度探索不同标语的修辞特色与劝说效果,并对存在的问题和如何提升宣传效果进行了初步讨论。

Persuasion is always one of the core of rhetorical study,no matter to traditional rhetorical theory or to New Rhetoric(formed in 20 century).Since the break of the Corona Virus Disease 2019,or COVID-19 in short,different public slogans emerged in larges numbers and played a very important role in fighting the epidemic.This paper endeavors to analyze the functions and features of public slogans based on the Aristotle’s rhetorical theory,i.e.ethos,pathos and logos,and discuss the problems and solutions during the publicity activities.