基于“叙事设计”的概念产品设计策略研究

Research on the Strategy of Conceptual Product Design Based on“Narrative”

概念产品设计原本是产品设计程序中一个概念阶段,随着设计行业的发展逐渐演变成探讨未来生活走向的前沿设计活动。文章以概念产品设计策略为研究目的,从“叙事”的角度分析了概念产品设计的特点、构成要素,以及概念产品叙事途径,最后通过两种不同的叙事手段运用的实例,系统地阐述了概念产品叙事的策略和方法。

Conceptual product design was originally a conceptual stage in the product design process.With the development of the design industry,it gradually evolved into a cutting-edge design activity to explore the future trend of life.This paper takes the strategy of conceptual product design as the research purpose,analyzes the elements of conceptual product design and the narrative approach of conceptual product from the perspective of“narrative”,and finally expounds the strategy and method of conceptual product narrative through two different narrative means.