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P2P网络借贷中信息披露对出借意愿的影响分析

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摘要 本文利用国内P2P借贷平台的交易数据,构建Stepwise_Logistic回归模型研究P2P网络借贷中信息披露对出借意愿的影响。研究表明性别、婚姻状态、学历水平、月均流水、信用卡单卡额度、本公司工作年限、是否有车、联系人数量、信息公开程度共计9个因素对出借人的出借意愿具有影响显著。
出处 《现代营销(下)》 2020年第7期46-47,共2页 Marketing Management Review
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二级参考文献48

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