微课在高职跨境电商营销与推广教学中的应用

Application of Micro-course in Teaching of Cross-border E-commerce Marketing and Promotion in Higher Vocational Colleges

为了解微课在高职跨境电商营销与推广教学中的应用,分析了该课程在高职院校的教学现状,探索了微课在此课程中的教学模式,并对其教学应用进行了论述,从而促进教育信息化的建设发展。将微课应用在跨境电商营销与推广课程中,形成了“线上+线下”的双重学习模式,把课堂学习延伸到了课外,能够提高学生学习的主动性。

In order to know the application of micro-course in teaching of cross-border e-commerce marketing and promotion,the paper analyzes the teaching status of this course in higher vocational colleges,explores the teaching mode of micro-course in cross-border e-commerce marketing and promotion,and analyzes its teaching application,so as to promote the construction and development of educational informatization.The teaching application of micro-class in cross-border e-commerce courses in higher vocational colleges is an emerging integration in the information age,which organically forms the“online+offline”dual learning,extends classroom learning to extracurricular,and cultivates students’learning initiative.