文化距离:国产剧“出海”困境的重要原因——基于引力模型的实证分析

The Main Reasons for the Dilemma of Export of Chinese Teleplay:Culture Diversity Analyzed Using Gravity Model

在全球化推进和国家文化产业"走出去"政策的推行下,文化产品贸易显示出强大的生命力。电视剧是文化贸易的核心产品,其市场更趋向国际化。我国电视剧在国际市场起步较晚,存在贸易差额大、影响力不足、区域差异明显等"出海"困境。本文以文化距离对电视剧"出海"困境的影响方式进行分析,并就引力模型检验结果提出解决方案。

With the development of globalization and the policy of going global of China,the cultural products trade shows a strong prosperity.Teleplay is the main product of cultural trade and its market tends to international.However,Chinese teleplay started relatively late in the international market and there are many export dilemmas such as the large trade balance,insufficient influence and obvious regional difference.This work demonstrates the effects of cultural diversity on the dilemma of export of Chinese teleplay and try to find solutions from the early stage of their creation based on gravity model.