论博物馆文化创意产品供给的渊源与动力

The Origin and Motivation of the Supply of Cultural and Creative Products in Museums

博物馆虽为"非营利"机构,但并不排斥经营活动,坚持适当原则的经营活动不仅没有损害博物馆的公益性质,相反有利于博物馆公益事业的可持续发展。博物馆在历史演进中不断推动社会化进程,以馆藏资源为研发基础的文化创意产品架起沟通观众与博物馆的桥梁,沿袭并发扬了博物馆社会化的演进趋势。文化创意产品有助于更好地达成博物馆的当代社会职能,理应将其视为博物馆内在工作的一部分,世界知名博物馆的探索和实践为我们提供了很多值得借鉴的经验,旅游等相关行业的做法亦具有启发意义。当代博物馆应以开放的心态应对社会变化,以人的需求和体验为中心,开发更为丰富的博物馆文化创意产品,以合理的经营活动反哺博物馆公益事业,推动博物馆事业持续健康发展,充分发挥文化遗产在经济社会发展中的积极意义。

Museum as a "nonprofit" organization does not reject business activities,proper operating not only make no harm to the museum’s character of public welfare,but helpful to its development and sustainability.Museums constantly promoting socialization in history,serve as a bridge that colleting museum and public,cultural and creative products facilitate the socialization of the museum.The running of creative products is also an inner part of museum working,as it better achieve the traditional museum functions.What’s more, the exploration and practice of the world famous museums provide us a lot of valuable experience,and related industry provide us an inspiration.Contemporary museums are supposed to hold an open attitude toward the changing society,develop more abundant cultural and creative product based on the requirements of the public,back-feed the museum welfare with certain business management,promote the sustainable and healthy development of museum undertaking.Ultimately,bring the advantage of cultural heritage into full play in the economic and social development.