提升文化产业竞争力的政策路径

Policy Path to Enhance the Competitiveness of Cultural Industry

产业政策是政府为了实现一定的经济和社会目标而对产业的形成和发展进行干预的各种政策的总和,对产业发展具有指挥棒和催化剂作用。当前我国文化产业正在经历一场深刻的变革,从政府主管走向市场主导,从大众需求到国际影响,我国的文化产业发展亟须政策的引导、激励和监督,最终以期实现文化产业的大繁荣。论文通过构建文化产业竞争力的波特钻石模型(PDM),得到文化产业竞争力构成要素并找出相对应的文化政策,建立"文化产业竞争力-构成要素-文化政策"的三级指标体系,进而给出提升文化产业竞争力的政策路径。文化产业政策要基于文化产业的内涵激活核心要素层面的竞争潜能;要理清政府、市场及大众的关系,实现从管理到治理的转变;要综合考量我国文化产业的内外部环境,提高竞争影响力和话语权。

Industrial policy is the sum of all kinds of policies that the government intervenes in the formation and development of industry in order to achieve certain economic and social goals, which plays the role of a baton and catalyst in industry development. At present, China’s cultural industry is undergoing a profound change, converting from the government-led mode to the market-oriented mode, from the mode of satisfying public demand to the mode of generating international influence. The development of China’s cultural industry needs the guidance, encouragement, and supervision of policies, so as to realize its great prosperity and competitiveness. By constructing the Porter diamond model(PDM) of the competitiveness of the cultural industry, this paper obtained the components of the competitiveness of the cultural industry and the corresponding cultural policies, established a three-level index system of "cultural industry competitiveness-component-cultural policy", and then gave a policy path to promote the competitiveness of the cultural industry. The cultural industry policy should activate its competitive potential at the core element level based on the connotation of the cultural industry, clarify the relationship among the government, the market, and the public to realize the transformation from management to governance, and comprehensively consider the internal and external environment of China’s cultural industry to improve its competitive influence and discourse power.