“互联网+”背景下辽宁乡村智慧旅游发展路径研究

Research on the Development Path of Rural Smart Tourism in Liaoning Province Under the Background of‘Internet+’

智慧旅游是更系统、更高效、更灵活、更便捷的新型旅游模式,以智慧旅游为契机和纽带响应振兴乡村战略要求,对加强乡村顶层设计、合理规划乡村资源具有重要意义。该研究在阐明乡村智慧旅游建设必要性的基础上,结合辽宁乡村智慧旅游建设所面临的信息化程度低、基础设施不完善等现实问题,提出做好乡村旅游顶层设计、创新营销模式、建设公共服务平台的发展策略。

Smart tourism is a new type of tourism mode that is more systematic,efficient,flexible and convenient.Regarding smart tourism as an opportunity to rural revitalization,it was of great significance to strengthen rural top-level design and plan the rural resources rationally.On the basis of stating the necessity of rural smart tourism construction,practical problems faced by rural smart tourism construction in liaoning province,for instance,low-level informatization and inadequate infrastructure,were discussed.Some development strategies such astop-level rural tourism design,marketing mode innovation and public service platform construction were proposed.