文化产业驱动力作用下大运河沿线旅游发展策略研究

A Study on the Strategy of Tourism Development Along the Grand Canal under the Driving Force of Cultural Industry

京杭大运河是中华文明的标志性工程,从古至今都扮演着重要角色,但随着自然条件的改变和科技的发展,大运河失去了往日的光辉,振兴大运河文化是新时代的历史任务,特别是在大运河申遗成功后,找到大运河在新时代下的发展模式就显得尤为关键。文章从现实背景入手,分析了大运河由盛转衰的历史原因,以及它在当今社会中所具备的文化、政治、经济等方面的资源优势,以此为基础,论述了借助品牌效应、旅游、多媒体平台等方式振兴运河文化的可行性。

The Grand Canal of Beijing-Hangzhou is an iconic project of Chinese civilization and has played an important role since ancient times, but with the change of natural conditions and the development of science and technology, the Grand Canal has lost its glory in the past, and revitalizing the Grand Canal culture is the historical task of the new era. Based on the realistic background, this paper analyzes the historical reasons for the Grand Canal’s rise and fall, as well as its cultural, political and economic resource advantages in today’s society, and discusses how to revitalize the Canal by means of brand effect, tourism and multimedia platform cultural feasibility.