语用·修辞·认知:网络社交场域的“数字识读”及其能力辨析

Pragmatics,Rhetoric,Cognition:"Digital Literacy"and Its Ability Discrimination in Network Social Field

“读写”不仅是一种私人化仪式,也是个体融入社会的途径之一,历来随媒介进化而有不同的时代样貌,信息通信技术带来了读写和识读的重大革新,社交平台上的“数字识读”与传统阅读、网络表达均存在差异,在语用、修辞和认知上是一种新识读的表征:从公域到私域,为多域场景的叠加运用;从语际到符际,为多模态话语的修辞特征;从认同到认异,为多重主体间性的互动连接。无论是创造了更大的连接价值还是一场“交流的无奈”,“数字识读能力”都不止是一种工具理性的信息素养。数字识读已成为社会想象力的重要来源,背后的数字文化也将成为重构国民心灵史、心态史的重要场域,其间的数字鸿沟可能加大“网前一代”的文化适应性危机。

"Reading and Writing"is not only a personal ceremony,but also an approach for individuals to join in society.With the evolution of the media,reading and writing has various time appearances and communication technology has brought significant reform in reading and writing as well as literacy,so that there are differences between"digital literacy"and traditional reading and international expressions.When it comes to pragmatics,rhetoric and cognition,"digital literacy"is a new performance of reading and writing:from public areas to private areas,it is an overlapped application in multiple contexts;from interlinguistics to intersemiotics,it serves as rhetorical characteristics of multimodal discourse;from identification to differentiation,it performs as indirect interactions between multiple individuals.Whether it created much more value in interaction or it was necessary in communication,"digital literacy ability"is not merely an instrumental and rational information literacy.It has become a vital source of social imagination and the digital culture behind may be an important area to rebuild the history of human spirit and human mentality.However,its information gap may increase the cultural adaption crisis of the"Net Generation".