论网络时代中国共产党的形象建构

On the Image Construction of the Communist Party of China in the Network Era

网络时代,各种新兴媒介在政党形象建构的进程中发挥着越来越重要的作用,“做好”还要“说好”已然成为政党形象建构的重要一环。从理论与实践的双重视阈来审视,以互联网技术为载体的各类新兴媒体不仅深刻改变了人们的生产方式、生活方式和认知方式,而且解构了传统媒体时代政党形象的塑造模式与传播机制,重置了政党形象塑造的生态环境,这已然成为政党形象塑造要面对的一个显性问题。网络时代中国共产党形象建构,要把坚持党管媒体原则与遵循媒介规律有机统一起来,建立健全党的形象塑造的机制链,创新党的形象塑造的方式方法。

In the network age,various new media are playing an increasingly important role in the process of Party image construc⁃tion."Doing well"and"positive publicity"has become an important part of the construction of Party image.From the perspective of theory and practice,all kinds of new media based on internet technology have not only profoundly changed people′s mode of produc⁃tion,life style and cognitive style,but also deconstructed the shaping mode and communication mechanism of party image in the tradi⁃tional media era and reset the ecological environment of the party image shaping,which has become a prominent issue to be faced with.The construction of the image of the Communist Party of China in the network era should organically integrate the adherence to the prin⁃ciple of the party managing the media and the media law,establish and improve the mechanism chain of the image building of the Par⁃ty,and innovate the ways and methods of the image building of the Party.