网络IP剧流行对大学生思想政治教育的影响及应对

On How to Counter the Adverse Effect of Popular IP Drama Series on the Internet on College Students Ideological and Political Education

与传统影视剧相比,网络IP剧内容丰富、题材新颖;载体多样、观看便捷;演员颜值高、迎合“网生代”大学生课余消遣需要,但随着网络IP剧品类业态日益丰富,制作粗糙,庸俗化和泛娱乐化倾向等问题也开始显现。思想政治教育工作者要加强对大学生媒介素养教育和网络价值观的引导,优化资源配置,创造优秀作品,协同市场监管。

Compared with conventional movies and TV drama series,IP drama series are rich in content and original in subject.They can be viewed conveniently through multiple vectors and the good-looking actors and actresses provide desirable visual feasts for college students seeking recreation after class.However,we are starting to see that some IP drama series are nothing but potboilers,some are full of bad taste and there is a tendency towards pan-entertainment.Challenged by the situation,ideological and political workers must help students to improve their media literacy and develop correct values.They also need to optimize allocation of resources and produce high-quality works with coordinative effort in market supervision.