产品说明书的信息可视化设计

INFORMATION VISUALIZATION DESIGN OF PRODUCT SPECIFICATION

信息泛滥的时代,如何将庞大繁冗的数据通过特有的视觉设计准确快速地表达并传递是一个值得思考的问题。本文旨在以信息可视化为研究背景,从符合商品传播需求与辅助消费者理解需要两方面引出产品说明书中信息可视化设计的必要性,分别提出从二维到三维、静态到动态、单向至双向的设计角度,并从中探讨出图形语义、信息图表、认知引导、场景模拟、体验设计等构建方法,为消费者提供多维度和多感官的认知体验。

In the era of information flooding,how to express and transmit huge and redundant data accurately and quickly through unique visual design is a problem worth thinking about.This paper aims at taking information visualization as the research background,drawing out the necessity of information visualization design in product specifications from two aspects of meeting the needs of commodity dissemination and assisting consumers to understand.Two-dimensional to threedimensional,static to dynamic,one-way to two-way design angles are proposed respectively,discusses the construction methods of graphic semantics,information diagram method,cognitive guidance,scene simulation,experience design and so on from them to provide consumers with multi-dimensional and multi-sensory cognitive experience.