武汉非物质文化遗产旅游纪念品的设计与开发

DESIGN AND DEVELOPMENT OF TOURIST SOUVENIRS OF WUHAN INTANGIBLE CULTURAL HERITAGE

本研究旨在探索武汉非物质文化遗产旅游纪念品设计与开发的新模式,推动其产业的改造和升级。在分析武汉旅游纪念品和非物质文化遗产现状及问题的基础上,阐述了非物质文化遗产与旅游纪念品之间的关系,并对武汉市非物质文化遗产旅游纪念品设计、宣传和经营模式等方面进行了全面而深入地梳理,以期对武汉旅游纪念品的设计与开发具有一定的实践意义。

The purpose of this study is to explore the new model of the design and development of Intangible Cultural Heritage tourist souvenirs in Wuhan,and to promote the transformation and upgrading of its industry.Based on the analysis of the current situation and problems of tourist souvenirs and Intangible Cultural Heritage in Wuhan,the relationship between Intangible Cultural Heritage and tourist souvenirs was elaborated,and the design,publicity and business model of Wuhan Intangible Cultural Heritage tourist souvenirs were discussed.Carried out a comprehensive and in-depth combing.This research has certain practical significance for the design and development of souvenirs in Wuhan.