浅析杨柳青年画的创新应用研究——以《年画新语之吉瑞精灵》为例

ANALYSIS ON THE INNOVATIVE APPLICATION RESEARCH OF YANGLIU QINGNIAN'S PAINTING——TAKING"NEW YEAR'S PAINTING NEW LANGUAGE:JIRUI SPIRIT"AS AN EXAMPLE

杨柳青年画是中国年画艺术的杰出代表之一,历史悠久,艺术、文化造诣深厚,随着人们精神文化需求不断提升,年画市场逐渐升温,但传统年画发展也存在巨大问题,作品质量良莠不齐、题材缺乏创新是影响杨柳青年画未来发展的重要原因。通过对《年画新语之吉瑞精灵》这一以杨柳青娃娃年画为基础创作的系列作品进行分析,探讨未来杨柳青年画的创新方向及宣传手段,并为其发展提供新思路。

Yangliu Qingnian's painting is one of the outstanding representatives of Chinese New Year Painting Art.It has a long history and profound artistic and cultural attainments.With the continuous improvement of people's spiritual and cultural needs,the market of new year painting is gradually warming up,but there are also huge problems in the development of traditional New Year painting.The quality of works is uneven and the theme is lack of innovation,which is an important reason for the future development of Yangliu Qingnian's painting.Through the analysis of the series of works based on the Yangliu Qingnian's painting,the paper discusses the innovative direction and propaganda means of Yangliu Qingnian's painting,and provides new ideas for its development.