基于消费者获得感的服装材料研究

Research on Garment Materials Based on Consumers’Sense of Acquistion

为了解服装材料能带给消费者什么,怎样提高服装材料的使用率,根据符号学方法,将服装材料和消费者意向进行解构,再运用结构主义来整合消费者获得感,消费者可从服装材料的质量、环保性、个性多元和科技智能4个方面拥有获得感,从而使消费者扩大对服装面料的认知度,获得了服装的舒适度和服装洗涤保养知识,提升满足感和幸福感。

In order to understand what clothing materials can bring to consumers and how to improve the utilization rate of clothing materials,according to the semiotic method,the clothing materials and consumer intentions were deconstructed,and structuralism was used to integrate consumers’sense of acquisition.Consumers could have a sense of acquistion from the quality,environmental protection,diversity of personality and scientific and technological intelligence of clothing materials,so that consumers could expand their awareness of clothing fabrics,obtain clothing comfort and clothing washing and maintenance knowledge,and improve their sense of satisfaction and happiness.