“双一流”建设背景下全英文课程《Case Study》的课程设计与实践

Design and Practice of Foreign Students-oriented Course“Case Study”under the Double First-class Construction

近年来,东华大学为留学生开设了全英文课程"中国本土品牌企业创新成长案例:以中国本土纤维、纺织和服装品牌为例(Case Study)",获得首批"上海高校外国留学生英语授课示范性课程"。本课程基于中国纺织服装产业快速发展和品牌化趋势的大背景,采用案例分析的方法,选取有特色的中国本土纤维、纺织和服装品牌,从品牌的成长历程、产品开发、模式创新等方面具体介绍,提升了留学生对中国企业和品牌的认知、理解和分析能力。

Recent years,Donghua University opened English course"Case Study:the Innovative Growth of Chinese Native Fiber,Textile and Clothing Brand Enterprises".This course won"English Teaching Model Course for Foreign Students in Shanghai Universities".Under the background of fast development and branding trend of Chinese textile and garment industries,selecting Chinese local fiber,textile and clothing brands with characteristics,the growth process,product development and model innovation of Chinese native brands were introduced by the method of case analysis,to improve the cognition,understanding and analysis ability of overseas students.