摘要
目的以龙井茶为对象,针对当前龙井茶包装在产品信息的传递、茶文化的弘扬以及购买后包装被废弃等方面的不足,探究AR技术在龙井茶包装的设计与应用。方法利用AutoCAD软件将龙井茶包装结构设计为可复用的工艺品;根据龙井茶的展示特性,设计含有AR技术的包装装潢图,剪辑龙井茶冲、泡等视频,创建茶文化相关三维模型;Unity,Vuforia以及visualstudio工具开发可实现虚实结合效果的应用软件。结果发布一款龙井茶包装移动应用软件,以AR图像识别、3D扫描为手段,识别龙井茶包装盒,实现茶叶模型脱卡、旋转、缩放等功能,以及龙井茶制作工艺、产地信息介绍等展示效果。结论AR技术应用于龙井茶包装,产品的信息展示从平面变为三维,包装作为家庭摆件的二次利用减少了资源浪费。传统产品与现代技术的结合,实现了"茶文化"的"可视化",为传统文化的弘扬提供了新思路。
Taking Longjing tea as the object,aiming at the deficiency of current Longjing tea packaging in the transmission of product information,the promotion of tea culture and the abandonment of packaging after purchase,this paper ains to probes into the design and application of AR technology in Longjing tea packaging.Auto CAD was used to design the packaging structure of Longjing tea which can be reused into handicrafts;according to the display characteristics of Longjing tea,the packaging decoration drawing with AR technology;was designed the video of brewing and brewing,etc.of Longjing tea was edited;a three-dimensional model of tea culture was created;Unity,Vuforia and visual studio tools was used to develop application software that can realize the combination of virtual and real effect.A mobile application software for Longjing tea packaging was released,which identified Longjing tea packaging box by means of AR image recognition and 3 D scanning,and realized the functions of tea model de-card,rotation and scaling,as well as the display effect of Longjing tea production technology and producing area information.With the application of AR technology in Longjing tea packaging,the display of product information is changed from flat to three-dimensional;The secondary use of packaging as household furnishings reduces the waste of resources.The combination of traditional products and modern technology realizes the"visualization"of"tea culture"and provides a new idea for the promotion of traditional culture.
作者
李诗瑶
司占军
李海鸥
LI Shi-yao;SI Zhan-jun;LI Hai-ou(Tianjin University of Science&Technology,Tianjin 300222,China)
出处
《包装工程》
CAS
北大核心
2020年第15期176-180,共5页
Packaging Engineering