从“氪”到“肝”--从《阴阳师》看卡牌收集养成游戏的意识形态策略

From“Kakin”to“Liver failure”:Card Collection and Education Games’Ideological Strategies in“Onmyoji”

随着智能手机的快速发展,手机游戏越来越成为游戏产业的重要组成部分,而手机游戏中的卡牌收集养成游戏近年来热度迭升,话题不断。《阴阳师》作为卡牌收集养成游戏中的佼佼者,充分展现了这类游戏的两大意识形态策略:以“氪”为主的快感转移和以“肝”为主的强制享乐。这两种策略相辅相成,一方面将游戏快感转移为消费快感,另一方面通过命令享乐来规训人们,最终将玩家捆绑在异化的娱乐之中。从这两种策略中可以看到当下社会的悖论,认清社会中普遍存在又装作不在的“解放性压抑”。

With the rapid development of smartphones,mobile games have increasingly become an important part of the game industry.In recent years,mobile card collection and education games have become more and more popular and the topic is constantly on the rise.As one of the most successful card collection and education game,“Onmyoji”fully demonstrates two ideological strategies of this kind of game:Pleasure transfer based on“Kakin”and compulsory enjoyment based on“Liver failure”.These two strategies complement each other.On the one hand,they transfer the pleasure of game to the pleasure of consumption.On the other hand,they discipline people by ordering enjoyment,and ultimately bind players in alienated entertainment.From these two strategies,we can see the paradox of society freedom at present,GETA CLEAR UNDERSTANDING OF the“emancipatory repression”which is prevalent in society and pretending not to be any more.