广西广电网络公司机顶盒用户行为分析系统

User Behaviour Analysis on Set-top Box of Guangxi Radio and TV Network

详细介绍广西广电网络公司“机顶盒用户行为分析系统”在系统设计、开发、部署中的关键技术。该系统通过对网内全量“三网融合机顶盒(双向)”回传的用户行为数据进行多维度、分布式数据采集、清洗及分析,掌握了用户的使用习惯和收视喜好,形成了用户画像,为公司的业务经营提供有效的决策支持,最终实现“从数据中挖掘价值”的目标。

This introduces the key technologies in system design,development,and deployment of Guangxi Radio and Television Network“set-top box user behavior analysis system”.Through multi-dimensional,distributed data collection,cleaning and analysis of the user behavior data returned by the entire“triple network set-top box(two-way)”in the network,the system masters the user's using habits and viewing preferences,and provides effective decision support for the company's business operations,and ultimately achieve the goal of“digging value from data”.