基于扎根理论的装配式建筑企业商业模式创新研究

Research on Business Model Innovation of Prefabricated Construction Enterprises Based on Grounded Theory

运用扎根理论研究方法,以长沙远大住宅工业有限公司为研究对象,对企业的商业模式案例资料进行分析与编码,得到了一个包含创新前因、价值主张、价值创造和价值获取的商业模式创新结构体系,在此基础上提出了商业模式创新对策和建议,为基于装配式建造的建筑企业商业模式创新提供理论参考和实践启示。

Using grounded theory research methods,taking Changsha Broad Homes Industrial Group Co.,Ltd as the research object,a business model structure including the antecedent of innovation,value proposition,value creation and value acquisition is obtained.On this basis,the business model innovation countermeasures and suggestions are proposed to provide theoretical reference and practical inspiration for the construction enterprises based on prefabricated construction.