网络舆情热度变化的基本规律研究——以2019年网络模因现象为例

The Study on the Basic Rule of Change of Popularity of Internet Public Opinions:Taking the Internet Meme Phenomena in 2019 as an Example

大数据时代为探索网络舆情的一般规律提供了实践平台,使得原本抽象的舆情更易于被观测。本文以2019年网络模因现象作为分析样本,通过收集网络模因热度数据总结模因的自然衰减规律、强调效应的基本作用形式,以及模因复合体内部子模因之间的作用关系,以明确模因传播的内在规律及子模因之间的互动状态,为模因论应用于舆论热度预测提供事实依据。

public opinions easier to be observed.In this paper,the Internet meme phenomena in 2019 is taken as the analyzed samples.By collecting the data of Internet meme,we summarize the natural natural attenuation rules of meme,the basic function form of emphasis effect,and the relationship among the submemes.This work can help clarify the internal rules of meme propagation and the interaction state among submemes,thereby providing the factual basis for the application of meme theory in predicting the popularity of public opinions.