贵州省体育旅游竞争力评价指标体系研究

Research on Evaluation Index System of Sports Tourism Competitiveness in Guizhou Province

贵州因其山水环境优势有公园省的美誉。近年来,贵州省充分利用自身的资源优势,实现了旅游收入与旅游接待人数的快速增长,体育旅游业也迎来了良好的发展契机。关于体育旅游的研究内容主要集中于体育产业融合的开发与发展路径,针对体育旅游竞争力的研究成果较少,而贵州省作为体育旅游业的重点开发省份之一,其体育旅游竞争力的评价尚未构建出统一的、完善的指标体系。因此,基于贵州省体育旅游资源禀赋和开发现状,通过文献梳理和实践研究,构建了贵州省体育旅游竞争力评价指标体系,其中包括3个维度的一级指标、7个二级指标及30个三级指标。通过问卷调查法和层次分析法等方式,确定各评价指标的权重,并据此对贵州省体育旅游竞争力进行客观评价。

Guizhou is known as a park province because of its advantages in landscape environment.In recent years,Guizhou Province has made full use of its own resources advantages to realize the rapid growth of tourism income and tourist reception number,and sports tourism has also ushered in a good development opportunity.The research content of sports tourism mainly focuses on the development and development path of sports industry integration,and the research results of sports tourism competitiveness are less.As one of the key development cities of sports tourism industry in Guizhou Province,the evaluation of its sports tourism competitiveness has not yet established a unified and perfect index system.Therefore,based on the endowment and development status of sports tourism resources in Guizhou Province,through literature review and practical research,this paper constructs the evaluation index system of sports tourism competitiveness in Guizhou Province,including three dimensions of first level indicators,seven second level indicators and 30 third level indicators.Through questionnaire survey and analytic hierarchy process,the weight of each evaluation index is determined,and the objective evaluation of Guizhou Province sports tourism competitiveness is carried out.