移动社交电子商务商业模式发展建议

On the development of mobile social e-commerce business model

随着移动通信技术的发展,移动社交电子商务已经进入规模化发展的阶段,主要有会员分销型、拼团型、内容型、社区团购型等模式。分析每种模式运营特点和存在问题,为企业选择与移动社交电商发展提供建议,企业根据主要面向的客户层次选择适合的移动社交电商平台,并对各种模式的社交电商平台提出发展建议,会员分销型社交电商平台要严格遵守相关法律制度,拼团型社交电商要保证产品质量,社区团购型电商平台则要提高供应链与精细化运营的能力。

With the development of mobile communication technology, the mobile social e-commerce has come into a scaled growth with member distribution, group buying, content-based and communal buying modes. This paper analyzes the operational characteristics and existing problems of each mode, and proposes suggestions for the sake of mobile social e-commerce.