中国电子商务环境下新型团购模式分析

Analysis of the New Group Purchase Mode in China's E-Commerce Environment

伴随经济发展速度的不断加快,我国电子商务行业获得了新的发展,为更好地满足人们购买商品的需求,团购模式的应用范围越来越广,国内团购网站逐渐增多。这些团购网站的经营模式与国外专业网站基本相同,消费者可以通过团购网站聚集到一定数量,团购成功后商品可以享受一些优惠。论文就中国电子商务环境下新型团购模式进行分析,以便为消费者提供优质的团购服务。

With the continuous acceleration of economic development,China's e-commerce industry has achieved new development.In order to better meet the needs of people to buy goods,the group purchase mode has been applied more and more widely,and the number of domestic group purchase websites has gradually increased.The business mode of these group purchase websites is basically the same as that of foreign professional websites.Consumers can gather a certain number of products through group purchase websites and enjoy some discounts after successful group purchase.This paper analyzes the new mode of group purchase in China's e-commerce environment,so as to provide consumers with high quality group purchase services.