网红直播营销现状分析

Analysis of the Current Situation of Broadcast Marketing of Network Celebrities

与传统的营销模式相比,网红直播可以通过网红带货的强大号召力,迅速实现营销效果的提升,可以为企业创造更大的价值。但直播市场也出现了一系列问题。论文首先对网红直播营销现状进行分析,然后对网红直播营销中现存的一些问题进行探讨,并提出相应的策略。

Compared with the traditional marketing mode,broadcast of network celebrities can quickly realize the improvement of marketing effect through the strong appeal of goods sales of network celebrities,and can create greater value for enterprises.But there are also a series of problems in the broadcast market.This paper firstly analyzes the current situation of broadcast marketing of network celebrities,and then discusses some existing problems existing in broadcast marketing of network celebrities,and puts forward corresponding strategies.