“互联网+”背景下中小型烘焙企业营销策略探讨

Discussion on the Marketing Strategies of Small and Medium-Sized Baking Enterprises Under the Background of"Internet+"

互联网的发展为众多中小企业的发展提供了机会。当前,由于中小型烘焙企业的网络营销起步较晚,所以还存在很多问题,其网络营销方式并不十分成熟。中小型烘焙企业目前仍把竞争的焦点放在实体市场,网络营销的意识不足,没有充分地意识到网络营销在市场上的商机,而且在网络推广、营销推广方面的力度不足。论文主要分析了“互联网+”背景下中小型烘焙企业营销的现状及遇到的问题,并提出了相应的对策建议。

The development of the internet provides opportunities for the development of many small and medium-sized enterprises.At present,due to the late start of network marketing of small and medium-sized baking enterprises,so there are still many existing problems,and their network marketing mode is not very mature.At present,small and medium-sized baking enterprises are still focusing their competition on the physical market.They have insufficient awareness of network marketing,have not fully realized the business opportunities of network marketing in the market,and have insufficient efforts in the aspects of network promotion and marketing.This paper mainly analyzes the marketing status and problems of small and medium-sized baking enterprises under the background of"internet+",and puts forward corresponding countermeasures and suggestions.