文化心理学视域下动画的跨文化传播

Intercultural Communication of Animation from the Perspective of Cultural Psychology

动画从休闲娱乐、知识普及、商业及公益宣传等文化传播领域介入人们的生活,动画通过事物的属性变化、显示媒介与播放时间三个维度,利用“符号”生成并携带“意义”,以高普及率、高传播率构建出一幅幅文化图景,成为文化产业的重要构成部分。动画的传播与文化的积淀、社会变迁息息相关,本文以文化心理学为观察视角,旨在研究人们所创造的动画文化的心理基础,以动画为载体,分析人们浸染本国文化、接受他国文化的心理反应机制,探讨动画对于民族个性的彰显与国家形象塑造中的优势,从而拓展文化传播的广度及深度,使之获得异质文化背景下受众的认同。本文通过对受众文化自觉心理、受众观赏行为等进行分析,从侧面揭示由传播所促成的文化整合、跨文化传播与交流、时代变迁中的行为模式、审美需求的变化。

Animation connects people's life from the fields of leisure and entertainment,knowledge popularization,business and public welfare communications.Through the three dimensions of attribute change of things,display media and broadcast time,animation uses"symbols"to generate and carry"meaning",and constructs a cultural picture with high popularity and transmission rate,which becomes an important part of cultural industry.The spread of animation is closely related to the accumulation of culture and social changes.From the perspective of cultural psychology,this paper aims to study the psychological basis of animation culture created by people,analyze the psychological reaction mechanism of people's immersion in their own culture and acceptance of other cultures,and explore the advantages of animation in showing national personality and shaping national image,so as to expand the breadth and depth of cultural communication,making it gain the recognition of the audience in the heterogeneous cultural background.Through the analysis of the audience's cultural conscious psychology and audience's viewing behavior,this paper reveals the cultural integration,cross-cultural communication and exchange,the behavior pattern in the changes of the times,and the changes of aesthetic needs caused by the communication.