网络意识形态文本:内涵构成与创制取向

Network Ideology Text:Connotative Constitution and Creative Orientation

网络意识形态是人类社会在网络实践基础上形成的一种崭新形态,反映着社会及主体变化的同时也影响与制约着社会及主体的发展。网络意识形态文本,在内容上,既是网络意识形态的构成,也是承载者;在特征上,既有网络文本的一般属性,也有多种形态的集成性;在系统性上,则呈现为网络空间中各种相互关联的文本整体。深刻把握网络意识形态文本的基本内涵,明确其创制取向,有助于我们正确引导舆论走向,推进网络社会综合治理,确保国家主流意识形态的有效传播。

Network ideology,as a new form of human social ideology based on network communication practice,reflects the change happened to society and social subject while influence the development of society and social subject.As to its content,network ideology text acts both as the main carrier and an important part of network ideology.With regard to its feature,network ideology text owns the basic qualities of network text and also includes collective qualities of various text forms.Seen from a systematic perspective,various types of network ideology text in the network environment have formed an interconnected and interacting entity.Therefore,the research upon its basic connotation and creative orientation would facilitate the correct guidance of network public opinions,the advancement of network society comprehensive management and the effective propagation of national mainstream ideology.