全媒体时代突发事件中主流媒体引导作用思考

Reflection on the Guiding Function of Mainstream Media in Emergencies in the Era of Omnimedia

“突发事件”,不被期待,却常常造访;虽可止于一时,却往往影响深远。我国正处在经济转轨和社会转型加速期,价值的多元导致社会心态的多元。组织好“突发事件”的报道,既是主流媒体的一项重要职责,也是在当前国内外新闻媒体激烈竞争中赢得先机的迫切需要。在全媒体时代,面对“突发事件”,主流媒体不仅要做到第一时间客观、真实、深入地报道,还应该构建和谐、健康的舆论环境。结合当前全媒体时代主流媒体发展特点,对巩固壮大主流思想舆论进行分析与探究。

Unexpected events,not expected,but often visit;it can be stopped for a short while,but it often remains far-reaching influence.Our country is in economic transition and accelerating period of social transformation,the multiplicity of value results in the diverse social mindset.Organizing emergency report well is not only an important responsibility of the mainstream media,but also the urgent need of winning the advantage in the fierce competition in the omnimedia era.In face of emergencies,the mainstream media should not only be objective,real,in-depth in reports at the first time,but also build a harmonious and healthy public opinion environment.In this paper,combining with the characteristics of the mainstream media development in the omnimedia era,consolidating mainstream public opinion is analyzed and explored.