以品牌引领三明茶产业高质量发展

Leading the High Quality Development of Sanming Tea Industry with its Brand

三明市是福建省茶叶重要产区,具有产茶历史悠久、生态环境适宜、产业基础良好、政策推动给力等发展优势。然而,也存在着龙头企业较少、品牌效应较弱、加工链条短缺、茶与文化融合不紧密等问题。结合三明茶产业实际,提出强化品牌支撑、突出品牌营销、建立推进机制等对策,以期促进三明茶产叶高质量发展。

Sanming city is an important tea producing region in Fujian,with advantages like a long history of tea production,a suitable ecological environment,a good industrial foundation and good policies to promote development.However,in the tea market,there are also problems such as fewer leading enterprises,weak brand effect,processing chain shortage and inadequate integration of tea and culture.Combining with the current situation of Sanming tea industry,this paper put forward some countermeasures,such as strengthening the brand support,highlighting the brand marketing,and establishing the promotion mechanism,so as to promote the high-quality development of Sanming tea industry.