青田县茶产业现状与发展对策

Current Situation and Development Countermeasures of Tea Industry in Qingtian County

茶业是青田县农业主导产业,县域品牌青田御茶2019年通过国家农产品地理标志登记保护。本文在分析青田县茶产业发展历程及存在问题基础上,进而提出了优化茶产业发展布局、加强品牌建设、创新市场营销、农旅融合、打造高山茶庄园等方面促进青田茶产业发展的对策建议。

Tea is a leading agricultural industry in Qingtian County,and the county brand Qingtian YuCha was registered and protected by the national agricultural product geographical indication registration in 2019.Based on the analysis of the development process and existing problems of tea industry in Qingtian County,this paper puts forward countermeasures and suggestions to promote the development of Qingtian tea industry from the aspects of optimizing the development layout of tea industry,strengthening brand construction,innovating marketing,integrating agriculture and tourism,and building high mountain tea manor.