期刊文献+

第三人效果在网络直播带货中的应用策略 被引量:1

下载PDF
导出
摘要 随着互联网的普及和网络直播技术的飞速发展,线上购物已经从传统的电视购物逐渐转向网络直播带货,在产生巨大经济效益的同时,也存在着许多问题。文章以传播学第三人效果理论为研究视角,以网络直播带货为研究对象,分析在网络直播带货中所存在的第三人效果,以及在网络直播带货中如何使用第三人效果以达到更好的直播带货效果。
作者 石剑
出处 《新媒体研究》 2020年第13期44-45,49,共3页 New Media Research
  • 相关文献

参考文献1

二级参考文献22

  • 1Scott A, Reid M A H. A Self - Categorization Explanation for the Third -Person Effect[J] . Human Communication Research,2005, 31(1): 129-161.
  • 2Paek H - J, Z Pan, et al. The Third - Person Perception as Social Judgment: An Exploration of Social Distance and Uncertainty in Perceived Effects of Political Attack Ads [ J ]. Communication Re- search, 2005, 32(2) : 143 - 170.
  • 3Gunther AC. What We Think Others Think: Cause and Consequence in the Third -person Effect [ J]. Communication Research, 1991,18(3) :355 -372.
  • 4Atwood L E. Illusions of Media Power: The Third - person Effect [J]. Journalism Quarterly,1994,71 (2) :269 -281.
  • 5Meirick P C. Topic - Relevant Reference Groups and Dimensions of Distance: Political Advertising and First - and Third - Person Effects [ J ]. Communication Research,2004, 31 (2) : 234 - 255.
  • 6Gunther A C, Mundy P. Biased Optimism and the Third - person Effect[J]. Journalism Quarterly,1993, 70(1 ) :57 -67.
  • 7Hovland Carl I, Weiss W. The Influence of Source Credibility on Communication Effectiveness [ J ]. Public Opinion Quarterly, 1952,15(4):635 -650.
  • 8McGuire. Attitudes and Attitude Change [ A]. Handbook of Social Psychology[Z]. Gardner Lindzey and Elliot Aronson, New York: Random House, 1985. 233 - 346.
  • 9Ohanian, Roobina. The Impact of Celebrity Spokesperson'Perceived Image on Consumers'Intention to Purchase[ J]. Journal of Advertising Research, 1991, 31 ( 1 ) :46 - 54.
  • 10HH Friedman, L Friedman. Endorser Effectiveness by Product type[ J ]. Journal of Advertising Research, 1979,19 ( 5 ) : 63 - 71.

同被引文献33

引证文献1

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部