高质量发展视域下西部旅游业的高铁效应与旅游偏好

Tourism Preference and the Effect of High Speed Rail on Tourism in West China from the Perspective of High-quality Development

西部旅游业具有较强的高铁效应,文章以高质量发展为目标,通过文献研究和调查实证研究,厘清了旅游偏好与高质量发展的逻辑关系,分析了消费者对西部旅游的意愿强度、信息来源、旅游目的、交通工具、旅游商品等方面的旅游偏好,坚持创新驱动、以人为本、和谐共生的发展理念,提出了西部旅游业高质量发展的策略建议。

High-speed railways have great effect on tourism in West China.With high-quality development as its goal,through literature research and empirical research,this paper clarifies the logical relationship between tourism preference and high-quality development,analyzes tourists'preference for West China in terms of willingness intensity,information source,tourism purpose,means of transportation,and tourism commodities.It holds that high-quality development of tourism in West China should be innovation-driven,human-centered,and beneficial to harmonious coexistence,and offers suggestions accordingly.