增强现实在位置叙事中的应用——以旅游地图中民俗建筑再现为例

Application of Augmented Reality in Location Narration--Taking Folk Architecture in Tourism Maps as an Example

随着人们对文化遗产的关注,数字化展示成为传统文化保护传承的一种重要方式。基于增强现实技术的发展,位置叙事表达和交互展示在旅游业中成为可能。在旅游产业中,创意旅游地图着眼于地理元素和空间信息,关注艺术表现形式的独特文化传承能力。运用AR技术对建筑文化形态进行转译,将增强现实导入创意旅游地图,展现置叙事,能为游客带来全新体验的地图设计,从而丰富旅游地图表现方式,增强旅游地图对现实世界的描述,并进一步传播地域文化。

With people’s attention to cultural heritage,digital display has become one of the important ways to protect and inherit traditional culture.Based on the development of augmented reality technology,location narration expression and interactive display become possible in the tourism industry.The creative tourism map in the tourism industry focuses on geographical elements and spatial information.It pays more attention to the unique cultural inheritance ability of artistic expressions.Using AR technology to transform the cultural form of architecture,importing augmented reality into the creative tourism map,and displaying the location narration can bring a map design with new experience to tourists to enrich the expression way of travel maps,enhance the travel maps’description of the real world and further disseminate regional culture.