数字经济时代传统渠道商转型发展模式研究

Research on the Transformation and Development Mode of Traditional Dealers in the Era of Digital Economy

在数字经济时代,传统批发业务受到巨大冲击,传统渠道商面临种种挑战和困境,亟须转型发展。在分析的基础上,论文认为创新业务模式、转换盈利模式、拓展业务范围是传统渠道商的转型方向,而整合供应链、自创品牌和丰富服务功能是其转型的重要路径。

In the era of digital economy,the traditional wholesale business has been greatly impacted,and the traditional dealers are facing various challenges and dilemmas.They are in urgent need of transformation and development.Based on the analysis,the paper thinks that innovation of business mode,conversion of profit mode and expansion of business scope are the transformation direction of traditional dealers,and integration of supply chain,self-made brand and rich service function are the important paths of their transformation.