自媒体的现状及监管对策

The current situation of we-media and its supervision countermeasures

互联网技术的高度发展和移动终端的广泛普及造就了自媒体规模的爆炸性增长,对社会和民众生活都产生着巨大的影响。自媒体的运营主体是个人或小团体,打造的是私有品牌。他们擅长采用特定的手法吸引尽可能多的人关注,实现个人价值,或通过合适的流量变现方式而盈利。不同于官方媒体,自媒体往往缺乏责任感,对社会效益比较淡漠,内容生产不重视把关,发布或转载信息比较随意,失范现象相当普遍并对社会产生较大的负面影响。国家迫切需要制定有针对性的法律法规对自媒体加以规范和约束,并加强日常监督管理,及时发现违法违规者并予以重罚,以强大的威慑力制止和消除失范行为。

The rapid development of internet technology and the wide popularization of mobile terminals have resulted in the explosive growth of the scale of we-media. It has a great impact on the society and people′s life. The controllers of we-media are individuals or small groups, and focus on private brands. They are good at using specific methods to attract as many people as possible, realizing personal value or making profits through appropriate flow realization methods. Different from the official media, we-media often lacks sense of responsibility. We-media is indifferent to social benefits, doesn′ t attach importance to the production of content and releases or reprints information at random. Anomie phenomenon is quite common and has a significant negative impact on society. There is an urgent need for the country to formulate targeted laws and regulations to regulate and restrict we-media, strengthen daily supervision and management, timely find and severely punish those who violate the law and regulations, and stop and eliminate anomie behaviors with a strong deterrent force.