传统外贸型中小企业数字化转型升级的障碍与对策——以OEM型青岛家居纺织业为例

Obstacles and countermeasures of digital transformation and upgrading of traditional small foreign trade enterprises:Taking OEM-home-textile-industry as an example

当前世界政治、经济、社会环境的变化使得传统中小企业数字化转型升级的需求更加紧迫。以外贸型代工(OEM)青岛家居纺织业为例,研究了该行业乃至产业链上企业在数字化建设中的障碍,提出先进管理技术的缺失是制约企业数字化转型升级成功的核心障碍;并从补管理技术短板、育先进管理技术人财、促基础性学科服务社会等方面,提出了针对传统外贸型中小企业尤其是OEM家居纺织业企业发展的对策建议。

Changes of world’s political,economic and social environments make the demand of digital transformation and upgrading of traditional small-and medium-sized enterprises more necessary.This article takes the foreign trade original equipment manufacture(OEM)Qingdao home textile industry as an example to analyze the obstacles in the digital construction of the industry and points out the lack of advanced management technology is the key obstacle to the success of digital transformation and upgrading for the enterprise.Suggestions such as making up the shortcomings of management technology,cultivating advanced management technology,promoting basic disciplines and serving the society are proposed for the development of small-and medium-sized enterprises,especially OEM home textile enterprises.