区域马术产业融合发展的文化考量

Cultural Consideration on the Integration and Development of Regional Equestrian Industry

采用文献资料法、专家访谈法对现阶段我国的区域马术产业进行研究。认为,当前我国马术文化所呈现的贵族性、间断性及远离大众生活等基本问题影响马术产业的发展,而马术运动所呈现的文化特质决定马术产业必须融合发展。由此从文化角度提出区域马术产业融合发展的推进路径——培育我国传统的马术文化、以马文化引领区域马术产业的发展、把握好马的彩票文化及区域马术产业发展之间关系。

This paper studies the regional equestrian industry in China at present by means of literature and expert interview.It is believed that the basic problems such as aristocracy,discontinuity and being far away from people’s life in equestrian culture affect the development of equestrian industry,and the cultural characteristics of equestrian movement determine that the development of equestrian industry must be integrated.From the point of view of culture,this paper puts forward the promotion path of regional equestrian industry integration development-cultivating traditional equestrian culture in China,leading the development of regional equestrian industry with horse culture,grasping the relationship between horse lottery culture and regional equestrian industry development.