服饰文化融入国际商务专硕实践教学培养的问题研究

Study on the Integration of Clothing Culture into the Practice Teaching for Professional Masters of International Business

国际商务专业硕士是为适应全球化发展的需要而产生,主要培养具有较强职业性的高级应用型商务人才。新的时代背景、新的产业发展特点,要求专业建设更具特色,需要构建有特色的实践教学体系。服装是国际交流的重要载体,服饰文化融入国际商务专硕培养有其优势,为国商专硕实践教学注入了文化内涵与产业特色。

Professional masters of international business are senior applied business talents with strong professional ability to adapt to the development of globalization.The new background of the times and the new characteristics of industrial development require the professional construction to be more characteristic,and the practice teaching system with characteristics should be constructed.Clothing is an important carrier of international communication.The integration of clothing culture into the training of professional masters of international business has its advantages,which infuses cultural connotation and industrial characteristics into the practice teaching for professional masters in international business.