创新型企业文化对企业成长的影响--基于3家创新领先企业案例的研究

The impact of innovative corporate culture on corporate growth:Based on case studies of three innovative leading companies

创新型企业文化是形成企业竞争优势的重要前因变量。从企业价值观念和激励机制2个方面,阐明了创新型企业文化对企业成长的作用机理。并以Apple、Google、IBM 3家创新领先企业为案例进行实证分析创新型企业文化对企业成长的影响,证实了创新导向的价值观念和创新导向的激励机制是企业成长的重要途径。

Innovative corporate culture is an important antecedent factor in creating a corporate competitive advantage.At present,studies have shown innovative corporate culture can indirectly improve corporate performance,but the research on the path of corporate culture to corporate growth is relatively limited.Based on the literature research,this paper clarifies the mechanism of innovative corporate culture on corporate growth from two aspects of corporate values and incentives.Three leading companies are used as cases in empirical analysis of the impact of innovative corporate culture on corporate growth,then innovation-oriented values and incentives are of great importance to corporate growth is proved.The mechanism of innovative corporate culture for corporate growth is imposed on the corporates through innovative-oriented corporate Values including bravery and tolerance for failure,openness,the pursuit of excellence,customer orientation and innovative-oriented incentives including material and spiritual incentives influence,thereby promoting corporate growth.