基于跨境电商的中国企业国际创业路径研究

On the International Entrepreneurship Paths of Chinese Enterprises:A Cross-border E-commerce View

在激烈的国际市场竞争环境下,新创企业获取创业信息的速度决定了它能否率先识别和利用海外市场机会,成功进行国际创业。中小企业在初创时期缺乏资金与技术的支持,海外经营管理的经验非常有限,其在国外市场的生存与发展举步维艰。在这种经济形势下,跨境电商的出现,为中国企业的国际化发展推波助澜。以跨境电商为基础,创新性地提出了基于跨境电商的国际创业路径的概念与模型,根据企业技术与市场能力的强弱将其分成了三种路径,丰富了跨境电商与国际创业领域的理论研究。

In the fierce international market competition environment,the speed at which a new venture acquires entrepreneurial information determines whether it can take the lead in identifying and utilizing overseas market opportunities and successfully launching international entrepreneurship.SMEs(Small and mediumsiced enterprises)lacked the support of funds and technology during the initial period,and their experience in overseas management was very limited.Their survival and development in foreign markets were difficult.In this economic situation,the emergence of cross-border e-commerce has contributed to the internationalization of Chinese enterprises.Based on cross-border e-commerce,this paper innovatively proposes the concept and model of international entrepreneurial path based on cross-border e-commerce.It offers three paths according to the strength of enterprise technology and market capability,enriching the theoretical research in the field of cross-border e-commerce and international entrepreneurship.