摘要
近年来,我国深入整治互联网音乐版权秩序,极大地促进互联网音乐环境的改善。2015年国家版权法发布后,行业大洗牌发生在我国在线音乐行业,逐渐形成CMC、QQ音乐、阿里系音乐“三分天下”的行业格局。在国内版权市场尚需规范、用户付费习惯尚需培养的情况下,研究网络音乐平台的盈利模式具有重要意义。本文分析了中国在线音乐平台的盈利模式。在此基础上,对国内在线音乐平台的发展提出了建议。
In recent years,my country has deepened the Internet music copyright order and greatly promoted the improvement of the Internet music environment.After the publication of the National Copyright Law in 2015,the industry's major reshuffle occurred in my country's online music industry,gradually forming a“three-point world”industry pattern of CMC,QQ music,and Ali music.In the case where the domestic copyright market still needs to be regulated and user payment habits still need to be cultivated,it is of great significance to study the profit model of online music platforms.This article analyzes the profit model of Chinese online music platforms.On this basis,suggestions are made for the development of domestic online music platforms.
作者
严波
Yan Bo(School of Accounting,Nanjing Audit University,Nanjing 211815,Jiangsu)
出处
《江苏商论》
2020年第9期9-12,共4页
Jiangsu Commercial Forum
