我国小微型农产品跨境电商存在的问题与对策研究

Research on the Problems and Countermeasures of Cross-border E-commerce of Small and Micro Agricultural Products in my country

我国农产品跨境电商交易额不断上涨,跨境电子商务在我国农产品贸易发展中发挥重要作用。农产品跨境电商现阶段多以大型龙头企业为主,小微型农业企业发展跨境电子商务的规模比重不高,本文主要研究小微型农产品跨境电商发展现状、存在的问题,建议从提高技术人员操作技能、增强农特产品品牌意识以及增加应对突发风险防范意识等方面加强农产品跨境电商综合能力,提升小微型农业企业利润效益。

The cross-border e-commerce transaction volume of my country's agricultural products is constantly rising,and cross-border e-commerce plays an important role in the development of my country's agricultural trade.At present,cross-border e-commerce of agricultural products is dominated by large-scale leading enterprises,and the scale of small and micro-agricultural enterprises in developing cross-border e-commerce is not high.This article mainly studies the development status and existing problems of small and micro-agricultural cross-border e-commerce.The technical personnel's operation skills,enhancing the brand awareness of special agricultural products and increasing the awareness of responding to sudden risks strengthen the comprehensive capabilities of cross-border e-commerce of agricultural products,and improve the profitability of small and micro agricultural enterprises.